Olympic Games
Infront teams up with WPP for Olympic feed
The Infront Sports & Media agency has been working with advertising giant WPP to source sponsors for its free-to-air 2016 Olympics Games feed in sub-Saharan Africa, TV Sports Markets understands.
Discovery claws back sizeable chunk of €1.3bn Olympics fee with lucrative BBC deal
Discovery Communications this week recouped more than 10 per cent of its €1.3bn ($1.4bn) investment in Olympic Games rights across Europe by striking a sublicensing deal with the BBC.
Olympic bid defeat reveals fault lines in EBU solidarity
The European Broadcasting Union’s chances of winning the rights to the Olympic Games from 2018 to 2024 were undermined by two internal splits, TV Sports Markets understands.
Fox Olympics sell-off marks end of failed sports plan
Fox’s deal to sublicense rights to the 2016 Olympic Games in Turkey to the Saran Media agency marks the end of its failed experiment with sport in the Turkish market.
Latest IOC agreements suggest little room for broadcast unions in Olympic future
Another public-service broadcasting union lost its grip on Olympic Games rights following deals signed by the International Olympic Committee late last month.
Canal Plus bags French rights to 2016 and 2020 Games
France Télévisions last week sublicensed rights to the summer Olympic Games of 2016 and 2020, recouping a decent portion of its investment.
IOC edges closer to true China value in new CCTV deal
The International Olympic Committee earned a significant increase from Chinese state broadcaster CCTV this month, but the new deal still falls well short of the true market value of the Games.
Big coverage makes up for small increase for IOC in Canada
The breadth and depth of coverage the 2018 and 2020 Olympic Games will achieve in Canada is seen by the International Olympic Committee as an acceptable trade-off for a minimal increase in media-rights income.
Seven sees benefits in long-term deal where rivals don’t
Australian commercial broadcaster Seven is paying a high price in its deal for the Olympic Games of 2016, 2018 and 2020, local media-rights experts say, but the broadcaster will view the deal as a good investment for a number of reasons.
Tokyo helps IOC towards decent increase in Japan
The International Olympic Committee and the Japan Consortium of broadcasters, which this month acquired exclusive Japanese rights to the Olympic Games from 2018 to 2024, are both likely to be happy with the deal, local experts say.
Rights acquisitions and distribution strategy boost TVB
The acquisition last week by Hong Kong broadcaster TVB of the rights to the 2016 Olympic Games underlines the determination of the broadcaster to protect its dominant position in free-to-air television while making inroads into the pay-television market.
IOC and NBCU take leap of faith as US scramble for sport intensifies
The International Olympic Committee has robustly defended last week’s long-term deal with US media group NBCUniversal on the three key areas in which it has come under scrutiny.
Claro claws back some money but must wait for prize
América Móvil enjoys Olympic benefits but the big prize will come in 2016
Fox and ESPN explain why having the Olympic Games non-exclusively makes sense in Latin America
Russian time zone freezes rights fees in US and Canada
Why media rights fees for Sochi have fallen from the Vancouver Games