Australian commercial broadcaster Seven is paying a high price in its deal for the Olympic Games of 2016, 2018 and 2020, local media-rights experts say, but the broadcaster will view the deal as a good investment for a number of reasons.
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While Mountrigi has made a relatively slim profit on its investment across the 2019-22 cycle, it is expected to earn far more for rights to the 2026 Fifa World Cup, which is to be held across the US, Mexico and Canada.
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