Pakistan Cricket Board (PCB) events
Cricket audiences encourage Daraz to target bigger sports and entertainment platform
Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.
Pakistan Cricket Board’s new rights approach bears fruit but final income uncertain
The Pakistan Cricket Board is emerging from a round of global rights sales for the 2021-23 cycle with respectable rights fees, industry insiders say, in a vastly changed and more challenging market compared to its last sales cycle.