Cricket

The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.

The values of Cricket Australia and Cricket South Africa media rights have grown in Pakistan through deals with Ten Sports and ARY, respectively, as the market continues its trend of slight growth, fuelled by pay-TV broadcast competition as well as the entrance of multiple digital players.

The International Cricket Council has drawn encouraging audience figures on its free direct-to-consumer OTT platform ICC.tv for the 2024 Men’s T20 World Cup, which concludes tomorrow (Saturday).

Spring Media has retained a solid flow of business for its broadcast production operations in a new deal with European Cricket League (ECL AG) that continues to include global rights distribution

The Pakistan Cricket Board has launched an invitation to tender for its international media rights, having struggled to strike long-term agreements in key territories since its previous deals expired at the end of 2023.

Stats Perform has regained exclusive betting data and streaming rights to ICC events in a four-year deal, having been replaced by rival Sportradar from 2021 to 2023.

Sports streaming service FuboTV has agreed a deal with Willow by Cricbuzz to offer streaming and on-demand cricket on its service ahead of next month's ICC men's T20 World Cup

Cricket Australia has filled a key void in its executive team, with the appointment of Ed Sanders as its chief commercial officer.

The ICC closed its sales process in the subcontinent with an uplift in Bangladesh, though in Sri Lanka it was not able to defy the current difficulties of the market.

Sky New Zealand has renewed its International Cricket Council rights from 2024 to 2028, SportBusiness understands

New Zealand Cricket struck a new long-term deal with Sony Pictures Networks which is a slight increase on the current fee, but which will rise strongly if a second India series takes place over the term.

PTV and sports newcomer Hum Network secured International Cricket Council rights in Pakistan over the next two years, agreeing to pay an increase on previous deals for the rights.

MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.

The Pakistan Cricket Board will receive a healthy rights fee for domestic rights to the upcoming New Zealand series in a deal with ARY, though is struggling to strike long-term agreements internationally.

Sony Pictures Networks has secured New Zealand Cricket rights in India from May 2024 to April 2031 in a move which will see Amazon depart from its experiment showing cricket in the country after 2026

PTV, the state broadcaster in Pakistan, and media group Tower Sports have acquired non-exclusive rights in the country to leading tournaments of the International Cricket Council over the next two years

Sky Sports secured exclusive rights in the UK for four years to the IPL, which starts today, to ensure it held a cricket property - the world’s most valuable - which occupies a fixed point for over two months in the calendar.

Sky has secured exclusive rights in the UK and Ireland to the Indian Premier League and Women’s Premier League from 2024 to 2027, as it continues to prioritise international T20 leagues over most overseas bilateral series.