News
Premier League gets increase but story is far from over
BSkyB picked up five of the six 23-match packages, one more than it has at present, paying £1.623 billion. Setanta picked up one package for £159 million but the viability of its business model is threatened by the fact that it has now lost half its Premier League offering.
Mediapro makes first European La Liga sales
The deal is the third consecutive three-year contract signed by Sportfive for these markets. The two agencies have also renewed their cooperation and alliance regarding Mediapro’s representation of Sportfive properties in Spain.