The deal is the third consecutive three-year contract signed by Sportfive for these markets. The two agencies have also renewed their cooperation and alliance regarding Mediapro’s representation of Sportfive properties in Spain.
“Sportfive is a reliable and longstanding partner of ours, so it only made sense for us to renew the collaboration and have Sportfive continue to market our TV and media rights in important parts of Eastern Europe while at the same time looking into further extensions of our collaboration,” said Gerard Romy, Managing Director of Mediapro.
Mediapro has also agreed new deals in Poland and the Nordic region with its existing partners. For more details see the forthcoming issue of TV Sports Markets.
For more details, see the last edition of TV Sports Markets here