News
Sportfive wins French Open tennis
Sportfive will replace the French Tennis Federation’s long-term partner, the IMG agency. The deal will initially exclude almost all the key markets, such as Australia, Japan and the Indian sub-continent, where IMG has agreed long-term deals that run beyond 2010.
For more details see the latest issue of TV Sports Markets here
EBU’s exclusive athletics window closes
The IAAF is looking to extend its European media rights deal for at least another four years, from 2010 to 2013. If no agreement is reached with Dentsu, the IAAF will then proceed to tender in June or July.