Sogecable hangs on to golf

Sogecable is paying increases of between 15 and 20 per cent in the new deals, which run for the British Open for three years from 2009 to 2011 and for the two US events from 2010 to 2012.

The broadcaster will also be looking to renew deals for the US Masters – which expired after this year’s event – and the US PGA Tour, which also runs out at the end of this year.

For more details, see the latest edition of TV Sports Markets here