Collingwood, which competes in top Aussie rules championship the Australian Football League, is considering introducing its own 24-hour television channel within the next two years, according to the Herald Sun newspaper.
The club is said to be exploring broadcast platforms, but it is understood that pay-television broadcaster Fox Sports would be involved in some capacity.
The potential project could also include investment in the construction of a dedicated production studio.
Collingwood chief executive Gary Pert said: “I would suggest that in the next couple of years we would like to get to a point that we've created a platform that is available 24-seven for Collingwood supporters to see what is happening in the club today, what the plans are for the future, enjoy going back and looking at the historical elements of our champion players and our games and our premierships.”