(Mateo Villalba/Getty Images)

Globo renegotiation gives Fifa hope of World Cup increase in Brazil

Globo’s renegotiated deal for rights to the 2026 Fifa World Cup has given Fifa hope of extracting even more from Brazil than it otherwise would have done, as its sales agent LiveMode prepares to take an additional premium package of rights to the market.

SportBusiness Media 28:08

Inside this issue we analyse beIN’s 10-year deal for F1 media rights in Mena, troubles with media rights centralisation in Brazilian football and international skiing, Fifa’s hopes of extracting greater rights fees in Brazil, the EFL’s latest international rights deals, and more.