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Inside Relevent’s bid to grow brand Bundesliga in the Americas

The breakdown of the German Football League’s attempts to secure private equity investment was a key factor in the Bundesliga’s decision to enter into a long-term, Americas-focused partnership with Relevent Sports.

SportBusiness Media 28:17

Inside this issue we analyse the DFL’s new agreement with Relevent covering the Americas, the US Open’s bumper domestic rights extension with ESPN, FIS’s tender for rights to the Alpine and Nordic World Ski Championships, and plenty more.