Analysis
Extreme E’s media strategy to date has been maximising exposure for sponsors and to build a fanbase, though this has not led to it purchasing coverage through time-buy agreements.
Wowow retained exclusive media rights to Uefa club competitions in Japan from 2024-25 to 2026-27 after agreeing to pay a hefty increase in direct negotiations without a tender process.
Inside this issue we analyse Uefa and Team’s strong result for club competition rights in Japan, look at how the Bundesliga struck a new deal with Eleven in Poland as Viaplay withdraws, examine Extreme E’s media strategy, and plenty more.
