Telecommunications firm Econet Media has launched a free-to-air channel under its Kwesé Sports pay-television service, which broadcasts in Kenya and other markets in sub-Saharan Africa.
Econet said Kwesé Free Sports will offer exclusive local and international content. The channel commenced broadcasting on August 11, with its first major sports offering being football in the shape of the 1-1 English Premier League draw between Everton and Tottenham Hotspur on Saturday.
The channel will have exclusive FTA rights to air one live ‘Game of the Week’ from the Premier League every Saturday. It will also provide a showcase for local productions.
“Not only will we air local content but we will also commission the production of original work by local production companies, as part of our commitment to developing the local industry,” Monicah Ndungu, general manager of Kwesé Free Sports in Kenya, said.