The Learfield Sports agency has agreed a five-year extension to its multimedia rights contract with the Army Athletics US college sports organisation.
Army began its relationship with Learfield Sports in December 2005 for marketing and multimedia rights representation.
The new term runs through the 2018-19 season, with all aspects of the agreement managed by Learfield’s local entity, Army Sports Properties.
In addition to Army, Learfield manages the individual multimedia rights for fellow Patriot League member Bucknell, and has sole oversight of the marketing and sponsorship initiatives for the conference itself.