LeSports, which is operated by Chinese internet company LeEco, has marked its launch in Hong Kong by acquiring rights to the US Open grand slam tennis tournament.
Terms of the deal were not disclosed, but it is set to commence from the 2016 edition of the US Open, which is scheduled to run from August 29 to September 11 at Flushing Meadows in New York.
LeSports HK has launched a number of sports channels, including a sports news service, a sports variety channel and a channel dedicated to club football’s Chinese Super League.
Le Sports HK’s rights portfolio also includes the English Premier League from 2016-17 to 2018-19 and the FA Cup across the same three-season window.