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Movistar TV signs exclusive pay-TV Lima 2019 rights deal

Telefónica-owned broadcaster Movistar TV has acquired exclusive pay-television rights in Peru to this year’s Pan American Games, which will be held in the country.

The agreement covers the transmission of content and advertising promotions for the multi-sport event, which is scheduled to run from July 26 to August 11 in the Peruvian capital, Lima. Movistar TV will provide live and delayed coverage of the Games, with a special emphasis to be placed on Peruvian athletes.

The agreement will see the Movistar Deportes channel produce two information and analysis programmes in the months leading up to and during the Games: Champions Lima 2019 and Central Lima 2019.

The first of these programmes will premiere at the beginning of April and will showcase the stories of two athletes that will represent Peru at the Pan American and Parapan American Games. Central Lima 2019 will provide daily updates on the Games across all disciplines.

The Pan American Games are set to feature 6,680 athletes from 41 countries.