HomeNewsMulti-SportPeru

Movistar TV signs exclusive pay-TV Lima 2019 rights deal

Telefónica-owned broadcaster Movistar TV has acquired exclusive pay-television rights in Peru to this year’s Pan American Games, which will be held in the country.

The agreement covers the transmission of content and advertising promotions for the multi-sport event, which is scheduled to run from July 26 to August 11 in the Peruvian capital, Lima. Movistar TV will provide live and delayed coverage of the Games, with a special emphasis to be placed on Peruvian athletes.

The agreement will see the Movistar Deportes channel produce two information and analysis programmes in the months leading up to and during the Games: Champions Lima 2019 and Central Lima 2019.

The first of these programmes will premiere at the beginning of April and will showcase the stories of two athletes that will represent Peru at the Pan American and Parapan American Games. Central Lima 2019 will provide daily updates on the Games across all disciplines.

The Pan American Games are set to feature 6,680 athletes from 41 countries.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.