SailGP teams up with Whisper Films

SailGP, a new global sailing racing league, has named Whisper Films as its broadcast and production partner.

SailGP, which launched in London last week, has signed a three-year deal with Whisper Films, which is headed up by Formula One motor-racing legend David Coulthard, broadcaster Jake Humphrey and Bafta Film Award-winning producer Sunil Patel.

Whisper Films will seek to grow the viewership and fan base of SailGP by delivering a multi-platform broadcast experience. SailGP will distribute Whisper Films’ programming to broadcasters around the world, focusing on live coverage complemented by centrally-produced highlight programs, information packages and pre-produced vignettes, athlete-focused features and pre- and post-race analysis.

SailGP will see national team crews race identical, supercharged F50 catamarans in iconic waterfront locations, with the league to culminate in a $1m (€864,000), winner-takes-all match.

Whisper Films’ bespoke branded content portfolio includes partnerships with the NFL, Premier League, Formula One and Formula E, along with brands such as UBS, Ferrari and Hugo Boss.

Yesterday TV Sports Markets also reported that pay-television broadcaster Fox Sports had signed a three-year deal for rights to the new SailGP event in Australia, from 2019 to 2021.