SailGP, a new global sailing racing league, has named Whisper Films as its broadcast and production partner.
SailGP, which launched in London last week, has signed a three-year deal with Whisper Films, which is headed up by Formula One motor-racing legend David Coulthard, broadcaster Jake Humphrey and Bafta Film Award-winning producer Sunil Patel.
Whisper Films will seek to grow the viewership and fan base of SailGP by delivering a multi-platform broadcast experience. SailGP will distribute Whisper Films’ programming to broadcasters around the world, focusing on live coverage complemented by centrally-produced highlight programs, information packages and pre-produced vignettes, athlete-focused features and pre- and post-race analysis.
SailGP will see national team crews race identical, supercharged F50 catamarans in iconic waterfront locations, with the league to culminate in a $1m (€864,000), winner-takes-all match.
Whisper Films’ bespoke branded content portfolio includes partnerships with the NFL, Premier League, Formula One and Formula E, along with brands such as UBS, Ferrari and Hugo Boss.