HomeNewsSwimmingAustralia

Seven makes splash with long-term Swimming Australia rights

Australian commercial broadcaster Seven has secured a long-term rights deal with the Swimming Australia governing body.

The agreement will run initially for five years, from 2016-17 to 2019-20, with the option to extend the arrangement for a further four years, from 2020-21 to 2023-24.

Under the deal, Seven will broadcast Swimming Australia’s major international and national events hosted within Australia.

The rights cover free-to-air and digital platforms.

Seven will replace commercial broadcaster Ten in the role.

In May, Seven snapped up rights for the 2015 and 2017 International Aquatics Federation (Fina) World Championships, and the broadcaster will also show the 2018 Commonwealth Games multi-sport event, which will take place on the Gold Coast, Australia.

Most recent

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.

Greek pay-television broadcaster Nova has paid a premium to renew its exclusive rights to EuroLeague and EuroCup basketball in Greece and Cyprus, SportBusiness Media understands, marking a second consecutive fee increase for the European tournament’s rights in the territory.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.

The English Premier League was a benefactor of sterling’s decline in the wake of the UK’s decision to leave the European Union in June 2016.