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Seven makes splash with long-term Swimming Australia rights

Australian commercial broadcaster Seven has secured a long-term rights deal with the Swimming Australia governing body.

The agreement will run initially for five years, from 2016-17 to 2019-20, with the option to extend the arrangement for a further four years, from 2020-21 to 2023-24.

Under the deal, Seven will broadcast Swimming Australia’s major international and national events hosted within Australia.

The rights cover free-to-air and digital platforms.

Seven will replace commercial broadcaster Ten in the role.

In May, Seven snapped up rights for the 2015 and 2017 International Aquatics Federation (Fina) World Championships, and the broadcaster will also show the 2018 Commonwealth Games multi-sport event, which will take place on the Gold Coast, Australia.