Sports data and media content company Sportradar will show the Grand Prix of Bowls on its Betradar Live Channel under a wide-ranging agreement with the event’s operating group Nigel Oldfield Sports Promotions (NOSP).
Sportradar has become the official data partner of the Grand Prix of Bowls, securing all audiovisual, data and sponsorship rights to the competition.
The package includes 65 match days during the 2014-15 season, comprising a maximum of 455 hours and 455 matches with up to 17 ends each.
Betradar’s Live Channel launched online and for retailers in August this year and provides sportsbooks with live pictures of international sporting events complimentary to their live betting offering.
Andrew Palmer, sales director at Sportradar, said: “We have the opportunity to introduce a new sport to our portfolio which is a perfect fit for our company’s objectives. We are convinced that we can create exciting new products for our clients around the world and that NOSP can become a valued partner in the future with their ability to deliver content across a range of sports.”