America's Cup Events Limited
America’s Cup media-rights deals emphasise exposure
Media-rights deals for the 36th America’s Cup sailing tournament prioritised supporting the competition’s key revenue vertical of sponsorship and building its fanbase for future iterations.
Rai, Sky and BBC among first wave of America’s Cup broadcasters
A raft of broadcast rights contracts signed for sailing’s 36th America’s Cup include deals with both public-service and pay-television broadcasters in Italy and the UK, as a priority is placed on maximum exp…