Bundesliga International

Football
Media

India is the first market in which the German Football League (DFL) has gone direct to consumer with its Bundesliga Pass live on the OneFootball app in the country, SportBusiness has learned.
Football
Media

Relevent Sports has strengthened its commercial grip on football across the Americas through an unprecedented 17-year, multi-faceted deal with the German Football League (DFL).
Football

The Bundesliga will earn around the same in media rights revenues from Indonesia this season as it did last year after Mola agreed to pay a settlement fee and MNC and IndiHome almost made up the difference in one-season deals.
Football
Media

Media conglomerate MNC Group has secured Bundesliga rights in Indonesia just in time for the new season's start and replacing Mola TV as the rights-holder.
Football

The German Bundesliga benefitted from DAZN’s determination to package together top European leagues, securing a renewal on similar terms to its previous deal with Movistar Plus.
Football
Media

The Bundesliga has opted for the status quo of exposure over exclusivity in Brazil with seven broadcasters in place for the 2024-25 season, which kicks off tomorrow.
Football

Bundesliga International’s five new deals in sub-Saharan Africa for the upcoming season have put its total media rights income slightly above what it earned in the region last season.
Football
Media

DAZN has become the Bundesliga's new home in Spain for the next five seasons as the two parties continue to do business internationally despite a legal feud over the domestic rights.
Football

The Bundesliga’s new agreement in Poland with Eleven Sports will see the league earn less than in its current deal with Viaplay, which was thought to have been 'inflated' beyond market value.
Football
Media

Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.
Football

Direct-to-consumer services will soon be an integral part of the international media strategies of Europe’s top five football leagues, with Serie A and the Bundesliga rolling out D2C offerings in multiple markets and the Premier League developing its product.
Football

In the second of a three-part series looking at challenges for rights-holders in the current market, we look at the German Bundesliga’s strategies to ‘tame the bear’.
Football
Media

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
Football
Governance

Bundesliga International has made a trio of executive hires and promotions across Asia-Pacific and India, as it looks to further build the league's exposure on the ground with media rights deals already locked in across much of the region for the long term.
Football

Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.
Football

The German Football League renewed its betting data and streaming rights distribution deal with long-standing partner Sportradar at a significant increase in value, SportBusiness Media understands.
Football
Media

The sports industry should pay more attention to football in Indonesia, given the country is the fourth most populous in the world, is projected to have a top five economy by 2050, and is wildly passionate…
Football
Data

The German Football League (DFL) has agreed to an early extension of its global betting data and streaming rights distribution deal with Sportradar following talks with the industry's various aggregators