Canadian Soccer Business (CSB)
Mediapro faces a legal claim from Canadian Soccer Business amounting to C$250m ($186m/€172m) over the premature end to the agency’s 10-year contract for the production, broadcast and distribution of Canadian football.
The Mediapro agency is set to launch a new OTT streaming platform, OneSoccer, to support its partnership with new club football competition the Canadian Premier League
Mediapro’s February deal with Canadian Soccer Business involves a moderate degree of financial risk for the Spanish company but the potential gains are substantial.
The Mediapro agency has agreed a 10-year deal to distribute media-rights for effectively all Canadian soccer, including home matches of the national team and the new Canadian Premier League