Viaplay Group has strengthened its grip on domestic football in Denmark, sealing a new exclusive agreement for the Pokalen knockout cup competition.

An invitation to tender for Danish football’s Pokalen knockout cup competition, covering 2024-25 to 2029-30, has been issued.

TV2, the government-owned broadcaster in Denmark, and Viaplay have landed domestic media rights to the Danish Superliga in new six-year deals that strengthen the embattled latter's portfolio ahead of any…