English Football League (EFL)
SportyTV bolsters European football portfolio
The Sporty Group has solidified its free-to-air football rights portfolio in Ghana and Nigeria in long-term deals for LaLiga, Serie A and the English Football League
BeIN adds EFL to latest spate of Mena renewals
BeIN Media Group has struck a new rights deal for the English Football League, covering 27 countries across the Middle East and North Africa, France, Australia and New Zealand
EFL steps up content push with documentary RFP
The English Football League has issued an RFP for a documentary series as it builds on its latest international media rights deals and turns to content creation to boost the profile of its clubs in the US market.
EFL set for free-to-air return as ITV closes in on deal
UK commercial broadcaster ITV is close to agreeing a sublicensing deal with Sky Sports for around 20 English Football League matches per season
EXCLUSIVE: Stats Perform set for EFL international betting video rights
Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands
EFL nets international increase with focus on US growth
Pitch International and Relevent Sports Group outbid their agency rivals to land English Football League international rights from 2024-25 to 2027-28, with their respective strengths in two particular regions – Mena and the US – key to the final result.
IMG to deliver improved EFL production on back of new Sky deal
A new, five-year deal between IMG and the English Football League will facilitate a sizeable jump in broadcast production specification for matches that currently go out on the iFollow streaming service
EFL clubs ratify international deals with Pitch, Relevent
The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…
EXCLUSIVE: EFL shortlists Pitch, Relevent for international rights talks
The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…
EFL offers five-season term in international rights RFP, clashing with Premier League ‘new deal’
The English Football League released its international media and betting streaming rights RFP on Monday, making its content available to broadcasters and agencies up until the end of 2028-29 – the season from which the Premier League had intended to sell the EFL’s international rights as part of a wider English club football package that would include the FA Cup.
EFL goes to market with international rights to 2028
The English Football League this morning sent out its international broadcast rights Request for Proposal (RFP) to potential bidders as it gears up to potentially run its last such process before rights…
EFL takes big leap forward with Sky, but uplift lower than advertised
The English Football League’s new deal with Sky has produced an excellent result for the league and a significant increase in its guaranteed media rights income, but SportBusiness Media understands the real-terms uplift is well below the level publicly claimed by the league.
Sky ups EFL fee by 50 per cent in deal for over 1,000 matches per season
English Football League clubs have unanimously approved a new domestic media rights deal with pay-television broadcaster Sky, confirming the league organising body’s recommendation to remain with the i…
EFL calls May 5 vote on Sky rights deal offer
All 72 clubs in the English Football League (EFL) have been invited to a meeting on May 5 to consider proposals for a new domestic broadcast agreement beginning with the 2024-25 season
EFL nears Sky renewal as DAZN global rights offer falls short
The English Football League’s decision to pursue a domestic media rights renewal with Sky was the only logical choice to be made, market experts have told SportBusiness Media.
Incumbent Sky named preferred bidder in EFL rights auction
Pay-television broadcaster Sky looks set to retain its English Football League rights after being named as the preferred bidder following the recent submission of offers in an invitation to tender process
DAZN ‘makes blanket bid’ for EFL rights
Subscription sports broadcaster DAZN has submitted a bid for blanket coverage of the English Football League (EFL), according to multiple reports by UK media outlets
EFL offers rights a la carte to entice Viaplay, DAZN to fight Sky
SportBusiness Media analyses the EFL's global media rights tender, in which an a la carte menu has been provided to bidders, with 26 standalone packages available.