Extreme E
XE axes remaining 2024 hosts, eyes new locations
Extreme E (XE), the electric off-road racing series, has scrapped the remaining races on the 2024 calendar, including a planned debut in the United States, and is evaluating how best to complete its final…
Extreme E to maintain free-to-air focus through shift to XH
Extreme E's media strategy to date has been maximising exposure for sponsors and to build a fanbase, though this has not led to it purchasing coverage through time-buy agreements.
Recast to stream Extreme E in 100 countries
Electric off-road SUV motorsport series Extreme E has widened its reach by agreeing a rights deal with Scotland-based streaming platform Recast
Fox Sports extends Extreme E rights in US, Canada and Caribbean
Fox Sports and Extreme E have agreed a multi-year extension for rights to the electric off-road racing series
Extreme E names Gillett as head of media rights, renews Globo broadcast deal
The Extreme E electric off-road racing series has recruited motor sports and agency executive David Gillett as its head of media rights
StarzPlay adds Extreme E to Mena portfolio
Extreme off-road racing series Extreme E has announced a broadcasting agreement with Starzplay Arabia, the subscription video-on-demand service covering the Middle East and North Africa region.
BeIN Sports adds France to non-exclusive Extreme E deal
Pay-television broadcaster beIN Media Group has widened its coverage of the Extreme E electric off-road racing series to also include France
BeIN extends Extreme E rights to Southeast Asia
International pay-TV broadcaster beIN Sports has expanded its rights agreement with electric off-road motorsport series Extreme E to cover countries and territories in Southeast Asia
Greenland’s KNR to air Extreme E’s landmark Arctic X Prix
KNR, the national broadcaster in Greenland, is to air the Arctic X Prix, a stage of electric off-road motorsport series Extreme E that will be held in the autonomous territory
Seven picks up Extreme E highlights in Australia
Electric off-road motorsport series Extreme E has struck a highlights rights deal with Australian free-to-air broadcaster Seven
Extreme E steps up TikTok engagement for Senegal race
Electric off-road motorsport series Extreme E has gone live on short-form video-sharing platform TikTok for its Ocean X-Prix at Lac Rose in Dakar, Senegal, starting on May 29
Extreme E becomes latest rights-holder to embrace Twitch
Electric off-road motorsport series Extreme E has become the latest sports organisation to develop a presence on live streaming service Twitch
WSC Sports to produce automated Extreme E highlights
Extreme E, the new electric off-road series, has agreed a deal with Israel-based automated highlights company WSC Sports
J Sports secures Extreme E rights in Japan
Extreme E, the new electric off-road series, has agreed a rights deal in Japan with pay-TV broadcaster J Sports to show the championship across its linear channels
BeIN acquires Extreme E rights in home Mena market
BeIN Media Group, the pay-television broadcaster, has agreed a rights deal across 24 countries in the Middle East and North Africa region for Extreme E, the new electric off-road racing series
Elta agrees deal to show Extreme E in Taiwan
Extreme E, the new electric off-road series, has agreed a rights deal with Taiwanese digital operator Elta TV
SABC signs on as latest Extreme E broadcaster
Extreme E, the new electric off-road racing series, has agreed a rights deal with South African public-service broadcaster SABC
INTERprotección and TikTok sign up to Extreme E
Mexico’s largest Insurance broker INTERprotección has signed as the latest sponsor of the new electric off-road racing series Extreme E.