Motorsport

Latest Features

Formula One’s media rights value in Austria has rebounded in the latest deal – with commercial broadcaster ServusTV for the 2021-23 cycle – following sharp declines in the previous two rights cycles.

Liberty Media’s major investment into Formula One’s digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.

Extreme E, the electric SUV off-road racing series, has secured a strong media-rights fee in addition to substantial free-to-air exposure in its deal with commercial broadcaster RTL in the Netherlands.

Brazilian broadcaster Bandeirantes has agreed a one-year extension to its IndyCar rights, paying a lower per-year and per-race fee for the Covid-truncated 2020 season.

Italian pay-television operator Sky Italia has extended its deal for exclusive rights to the FIA Formula One World Championship. The deal was agreed with Formula One Management, the Formula One Group subsidiary that handles the commercial rights to the series.

The British Touring Car Championship (BTCC) has become the latest property to launch a dedicated channel on Motorsport.tv, the OTT streaming platform operated by digital media group Motorsport Network

Electric off-road motorsport series Extreme E has agreed a rights deal with pay-television broadcaster Arena Sport covering Bosnia, Croatia, Kosovo, North Macedonia, Montenegro, Serbia and Slovenia

The International Automobile Federation (FIA) is to launch a tender process to find a new promoter of the World Rallycross Championship as it continues negotiations with IMG about the early termination…

Spanish telco Telefónica has renewed its exclusive rights to Formula 1 in Spain for a further three years.

Features

BeIN Sports’ acquisition of IndyCar rights across the Middle East and North Africa is for just one year, a move designed to see if the property’s fanbase in the region remains after a year without a broadcast deal.

Extreme E, the electric SUV off-road racing series, has secured a one-year break clause in a two-year media-rights deal in the UK with public broadcaster the BBC, SportBusiness Media understands.

The investment of Eurosport Events in global rights to the Speedway World Championships and Speedway of Nations series makes sense for the company on several fronts, independent experts say.
USA

Dorna Sports, the commercial rights-holder of MotoGP, has prioritised exposure over the rights fee in its deal with US network NBC for the 2020-22 cycle, SportBusiness Media understands.

Formula One Management, the commercial rights-holder of Formula One, has rounded out a successful North American rights cycle by increasing its fees in Canada by roughly a fifth, while also earning a healthy rights fee in the US.

Formula One is the latest rights-holder to benefit from Nordic Entertainment (Nent) Group's acquisitions strategy, as a new deal boosts the value of its rights across the Nordics almost 50 per cent.

Pay-television broadcaster StarTimes’s one-season deal for Formula E motor racing rights in sub-Saharan Africa has seen the per-race fee grow almost 20 per cent.

French pay-television broadcaster Canal Plus and Formula One Management activated an option to extend their F1 rights agreement by two years, to the end of 2022, SportBusiness Media understands.

UK commercial broadcaster Channel 4’s recent Formula One sublicensing renewal with pay-television broadcaster Sky extends their relationship for another three years, until the end of 2022, with the deal value unchanged, SportBusiness Media understands.

W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.

The value of FIM Speedway World Championship rights in the UK held up in a new three-year deal, from 2019 to 2021, despite incumbent rights-holder BT Sport facing no serious competition.

OTT streaming service DAZN’s acquisition of rights to World Rally Championship, MotoGP and IndyCar in Germany, Austria and Switzerland is part of its plan to avoid customer churn and bolster content in the summer months when its football coverage breaks.

Greek public-service broadcaster ERT will recoup almost a quarter of its investment on the first two years of its deal for Formula One motor racing championship rights in a ‘cash plus content’ sublicensing agreement with pay-television broadcaster Cosmote.

Pay-television broadcaster Sky Deutschland has brought back the Formula One motor racing championship to its platform in Germany, Austria and Switzerland after a one-year absence that caused a customer…

Formula One rights in Greece will remain with incumbent rights-holders ERT and Cosmote in the next cycle, after a brief period of negotiation with local rights-broker, the Asset Ogilvy advertising agency

The World Rally Championship turned down bigger offers for its rights in Finland in order to agree a deal with public-service broadcaster YLE that will allow it to hold on to content for its OTT platform,…

Interview with Manel Arroyo, managing director at Dorna Sports, and Pilar Gancedo, director of media sales at Dorna Sports, about MotoGP's new deal with DAZN in Spain

Formula One last week finalised a complex deal with Dutch telco Ziggo that could increase the value of the motor racing series by over 230 per cent from 2019

Sports broadcaster Eurosport has had its grip on MotoGP rights across Europe weakened in recent times, despite its renewal of rights in the Netherlands.