Football Marketing Asia (FMA)

Football
Finance & Law

Broadcast rights revenue at the Asian Football Confederation totalled $206.1m (€190m) in 2023 but with 69 per cent of the figure stemming from deferred income related to the termination of an agency agreement with Football Marketing Asia (FMA).
Football
Media

Streaming platform Fite has secured exclusive rights to the AFC Champions League for two seasons in the UK and Ireland, Belgium, France and the Netherlands, more than a year after its proposed deal for…
Football
Media

Media and sponsorship rights to the Asian Football Confederation’s flagship competitions will be sold by Asia Football Group (AFG), a new single-client entity set up following the termination of the A…
Football

South Korean e-commerce company Coupang secured exclusive Asian Football Confederation rights from 2025 to 2028 after agreeing to pay a significant uplift.
Football
Finance & Law

The Asian Football Confederation (AFC) has terminated its exclusive eight-year commercial rights contract with Football Marketing Asia and is poised to appoint a new special purpose vehicle likely to comprise…
Football

Pay-television broadcaster K+ secured exclusive rights to all Asian Football Confederation competitions in Vietnam from 2025 to the end of 2028 after agreeing to pay a 50-per-cent uplift.
Football
Media

South Korean e-commerce company Coupang has secured exclusive rights to all Asian Football Confederation (AFC) properties from 2025 to 2028
Football
Media

The Asian Football Confederation has announced a media rights agreement in China with Beijing Shinai Sports Media Technology (Shinai) following the termination of its deal with Super Sports Media
Football
Media

The Asian Football Confederation has served notice to its media rights partner in China, Super Sports Media, that it intends to terminate their deal for the 2021-24 cycle due to unpaid fees
Football
Events

China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
Football
Industry Moves

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Football

A large decrease in Japan has dragged down the global value of Asian Football Confederation media rights by at least 13 per cent in the 2021-24 cycle.
Football

Pay-television broadcaster Sky New Zealand has secured a two-year agreement, covering 2021 and 2022, for exclusive media rights to the Asian Football Confederation's major national team and club competitions
Football

The scramble to replace Fox Sports Asia helped the Football Marketing Asia agency secure a strong deal for Asian Football Confederation rights last month in several important Southeast Asia markets.
Football

The English Premier League has appointed Kaiyan Chen as head of media sales in the Asia-Pacific region, starting in December
Football
Industry Moves

The English Premier League’s head of media sales for Asia-Pacific, Michael Edelston, is leaving the organisation to take up a senior media-rights role at Formula E.
Football

Aser Ventures' international sports broadcaster Eleven is launching a new subscription service in seven Asia-Pacific markets
Football

The Asian Football Confederation has announced international sports broadcaster ESPN as its new rights-holder in Latin America, Central America, and non-exclusively in the Caribbean, for AFC competitions…