Forta (Spain)
Telefónica pays premium to take Liga to pay-TV
Spain’s top-tier basketball league, the Liga ACB, this week defended its decision to switch coverage exclusively to pay-television from next season following a three-season deal with telco Telefónica.
Mario Hernando, director of media, Asociación de Clubes de Baloncesto (ACB)
Interview with Mario Hernando, director of media (communications and TV) at Spain’s top-tier basketball Liga ACB, about its move to pay-television in this month’s deal with telco Telefónica.