International Automobile Federation (FIA)

The IMG agency believes that the recent deals it secured with 30 broadcasters for the newly-launched FIA World Rallycross Championship are a strong indication that the agency’s long-term investment in the sport will pay off.

The inaugural World Rallycross Championship will be televised in the UK by British Eurosport in 2014 following a deal between series promoter IMG Motorsport and the British arm of the pan-regional broadcaster.

A championship dominated by one driver, now four-time world champion Sebastian Vettel, and the continued shift of live race coverage from free-to air to pay-television coincided with a drop in average…