International Equestrian Federation (FEI)
FEI broadcast revenue down in time-buy shift
Broadcast revenues at the International Equestrian Federation (FEI) are budgeted to drop by 8 per cent in 2025 in a continued shift to digital content and time-buys to maximise sponsorship income.
Sunset+Vine secures long-term FEI distribution contract
The appointment of Sunset+Vine to a three-year rights distribution contract builds on its consultancy work with the FEI, a federation whose media rights strategy focuses on providing exposure for sponsors.
FEI secures exposure for sponsors with long-term WBD deal
The International Equestrian Federation (FEI) has won back crucial broadcast exposure in a 75-territory deal with Warner Bros. Discovery (WBD) spanning Europe and parts of Asia
FEI posts CHF2.5m loss for 2022, predicts tougher times ahead
The International Equestrian Federation (FEI) is to undertake a full examination of its income and expenditure in the first quarter of 2024 after conceding the economic situation in Europe remains fragile.
FEI pivots broadcast model to offset dwindling rights fees
The move by FEI to take its media rights in-house at a time of cost-cutting from broadcasters has led the federation to look to ways to maximise media value for sponsors, its chief commercial revenue source.
Migu launches equestrian channel after acquiring FEI Worlds rights
Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
FEI extends long-running social media tie-up with Redtorch
The International Equestrian Federation (FEI) has renewed its social media and editorial agreement with the Redtorch agency for a further three years