Fan Engagement

USA

Major League Baseball's New York Mets have unveiled plans to air a Super Bowl LVII commercial on New York area-network Fox 5 New York on February 12.

The International Cricket Council (ICC) has retained its stranglehold on BCW Sports’ International Sports Federation Social Media Ranking, with Volleyball World being the year’s big climber.

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League

German Bundesliga domestic rights-holder, pay-television broadcaster Sky, will continue efforts to reach out to a younger audience with a special broadcast of this weekend’s match between 1.

LaLiga, organising body of the top two divisions of Spanish club football, has agreed a wide-ranging global content deal with media platform, OneFootball

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…

The International Ski and Snowboard Federation (FIS) has added to its team at its new in-house commercial division with the appointment of Fifa’s Benjamin Stoll as director of digital and innovation.

Canada Soccer and the Canadian Premier League have teamed up with short-form social media video platform TikTok to provide fans with innovative content as part of plans to further raise the profile of…
USA

Social media platform easily surpasses results from 2018 tournament, 2020 Olympics

World Taekwondo introduced new gamification effects during its Goseong 2022 Octagon Diamond Games as part of plans to enhance the experience for viewers watching on television

Digital agency Seven League has released its fifth annual Digital Trends in Sport report in which it claims the technology sector is undergoing its "greatest moment of transition seen for a generation"

The B.League, operating body of the top two divisions of club basketball in Japan, has furthered its outreach efforts to international fans by launching an English-language website

Indian media group Viacom18 has moved to further exploit its rights to the 2022 Fifa World Cup by agreeing a content deal with Snap Inc, the parent company of social media platform Snapchat

The International Skating Union (ISU) has agreed a deal to screen its junior events on the live and on-demand video streaming platform Recast

Football’s global governing body has detailed World Cup coverage and fan experience plans for its Fifa+ streaming service ahead of the tournament’s kick-off in Qatar on Sunday.

The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics

Global media platform OneFootball has signed a content sharing deal with Concacaf, marking its first such agreement with a continental governing body