Fan Engagement
Mets to air Super Bowl LVII commercial in New York area
Major League Baseball's New York Mets have unveiled plans to air a Super Bowl LVII commercial on New York area-network Fox 5 New York on February 12.
ICC retains social media leadership, volleyball on the rise in BCW rankings
The International Cricket Council (ICC) has retained its stranglehold on BCW Sports’ International Sports Federation Social Media Ranking, with Volleyball World being the year’s big climber.
IMG strikes multi-faceted 10-year extension with R&A
The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Sky Deutschland extends ‘Next Generation’ scheme to attract younger demographic
German Bundesliga domestic rights-holder, pay-television broadcaster Sky, will continue efforts to reach out to a younger audience with a special broadcast of this weekend’s match between 1.
LaLiga strikes content deal with OneFootball
LaLiga, organising body of the top two divisions of Spanish club football, has agreed a wide-ranging global content deal with media platform, OneFootball
Manchester City agrees regional deal in India with Reliance-owned Jio Platforms
English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
FIS M&M recruits Fifa’s Stoll to digital and innovation role
The International Ski and Snowboard Federation (FIS) has added to its team at its new in-house commercial division with the appointment of Fifa’s Benjamin Stoll as director of digital and innovation.
Canada Soccer, Canadian Premier League engage TikTok
Canada Soccer and the Canadian Premier League have teamed up with short-form social media video platform TikTok to provide fans with innovative content as part of plans to further raise the profile of…
Twitter generates 147bn impressions during 2022 Fifa World Cup
Social media platform easily surpasses results from 2018 tournament, 2020 Olympics
World Taekwondo embraces gamification to enhance broadcast experience
World Taekwondo introduced new gamification effects during its Goseong 2022 Octagon Diamond Games as part of plans to enhance the experience for viewers watching on television
Seven League Digital Trends Report predicts ‘generational change’
Digital agency Seven League has released its fifth annual Digital Trends in Sport report in which it claims the technology sector is undergoing its "greatest moment of transition seen for a generation"
B.League seeks international audiences with English-language website
The B.League, operating body of the top two divisions of club basketball in Japan, has furthered its outreach efforts to international fans by launching an English-language website
Viacom18 teams up with Snap on World Cup content
Indian media group Viacom18 has moved to further exploit its rights to the 2022 Fifa World Cup by agreeing a content deal with Snap Inc, the parent company of social media platform Snapchat
ISU agrees deal with Recast to stream junior events
The International Skating Union (ISU) has agreed a deal to screen its junior events on the live and on-demand video streaming platform Recast
Live blog, highlights and ‘Stadium Experience’ on Fifa+ during World Cup
Football’s global governing body has detailed World Cup coverage and fan experience plans for its Fifa+ streaming service ahead of the tournament’s kick-off in Qatar on Sunday.
Inaugural NFL Germany game proves huge success locally
The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics
Concacaf signs on as OneFootball’s first confederation content partner
Global media platform OneFootball has signed a content sharing deal with Concacaf, marking its first such agreement with a continental governing body