Fan Engagement
European clubs eye greater US fortunes in OneFootball-Yahoo Sports tie-up
OneFootball, the streaming and media platform, and Yahoo Sports, the global sports news website, have teamed up to create a one-stop content shop for football fans in North America.
New R&A TV provides dark market solution, could add more golf rights
The OTT platform launched by the R&A using Endeavor Streaming technology has been set up to gather consumer data and provide a vehicle to stream the Open in markets devoid of competition.
LFP Media ups digital presence with launch of own NFT fantasy game
France’s Professional Football League (LFP) has claimed a global football first by developing and operating its own non-fungible token (NFT) fantasy game.
Two Circles develops US business with move for digital content agency
US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners
Swiss Football League turns to LaSource for digital advisory services
The Swiss Football League has appointed the LaSource consultancy to help develop its so-called ‘Digital Vision 2027’ as it aims to become the “most attractive and innovative sports competition in Switz…
IOC social media rules aim to balance athlete engagement with rights-holder exclusivity
The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
UCI’s Track Champions League gets metaverse treatment for London finale
This weekend's International Cycling Union (UCI) Track Champions League in London is to enter the metaverse in a bid to engage with fans worldwide, Warner Bros
IMG lands Premiership Women’s Rugby digital remit
IMG has successfully pitched for a digital content and analysis role with Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union clubs competition.
Recast to enter administration after investment shortfall
UK-based streaming platform Recast is to enter administration after funding commitments from a major investor were not forthcoming
SailGP to stream event live on TikTok with dedicated feed
SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
World Rugby lights up dark markets with global streaming platform launch
World Rugby has moved to plug gaps in the sport's global reach through the launch of free streaming platform RugbyPass TV in time for next month's Rugby World Cup
LaLiga, ESPN puts focus on fans in third season of US contract
LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish.
ESPN entered into a $1.4bn (€1.3
Bundesliga International adds Minute Media as content partner in North America
Bundesliga International has announced Minute Media as the German football league's official content partner in North America
Fifa strikes first formal tie-up with TikTok for Women’s World Cup
Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.
WST turns to Red Lantern to develop Asian digital presence
Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets
EBU’s Killane: Clip carve-outs for athletes the future for sports’ digital approach
Carving out digital clips to be used in-competition by athletes and sports bodies looks set to become the norm in media rights negotiations for events below the top tier, according to Glen Killane, executive…
YES Network adds interactive baseball stats to app
YES Network, the New York regional sports network, has launched a live stats feature to its app that runs in unison with New York Yankees Major League Baseball broadcasts
UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.