iQiyi (China)

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Streaming platform iQiyi has almost doubled its fee in a renewed deal for Australian Open digital rights in China.

The value of digital rights to ATP events in China has fallen by about 80 per cent in a new deal that replaces its cancelled agreement with streaming platform LeSports.

Chinese video streaming platform iQiyi made an aggressive move into sport this month, acquiring digital rights in major deals with the PGA Tour and the Women’s Tennis Association.

Chinese video streaming platform iQiyi, which is backed by search company Baidu and is a partner of agency Super Sports Media, has obtained rights to the 2020 Uefa European Championship

Chinese video streaming platform iQiyi, which is backed by Chinese online company Baidu, is to show all 380 LaLiga games during 2019-20 season

Tennis Australia, organiser of the Australian Open, has extended and expanded its broadcast partnership with Chinese streaming platform iQiyi for the grand slam tournament.

Chinese online company Baidu has announced plans to launch an initial public offering for its Iqiyi video-streaming platform.