K League
Sportradar gives K League TV a face-lift, to net sponsors in renewed pact
The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
K League hails increase in digital audiences
South Korean football's K League has reported significant increases in audiences for its digital content in 2020 compared to the previous season
K League targets longer-term rights boost after Covid-related worldwide showcase
The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.
K League coverage in 17 markets
Korean football's K League and its media rights distribution partner Sportradar have agreed deals in 17 international markets ahead of the league's 2020 season restart today
K League to stream first match globally, adds Optus deal
Korean football's K League will stream the first match of its restarted 2020 season this Friday for free to a global audience on YouTube and Twitter
K League announces domestic broadcasters for season start
Korean football's K League has announced new domestic broadcasters ahead of the planned restart of its season this Friday, May 8
K-League opens media production centre
The K-League, Korea's professional football league, has opened a media facility that will be the central hub for the production of its live matches and other content
K League closes on deal, but national-team rights still unsold in Korea
The Korea Football Association is finalising a deal with pay-television broadcaster JTBC for domestic K-League media rights for the 2020-23 cycle, but men’s senior national-team matches remain on the market after a lacklustre response to a tender held in January.
Unsuccessful initial tender raises questions over K-League’s domestic media strategy
Korea’s K-League and the Korean Football Association have pooled their media rights, but an initial tender attracted no firm bids, forcing the rights-holders to extend the deadline and change the tender’s terms to allow consortia to participate.