Liga Forte União (LFU)
LFU deals take Brazilian clubs close to R$2bn-per-year mark
Brazil’s top-tier Série A has moved closer to the R$2bn-per-year mark in guaranteed media rights earnings from 2025, after the Liga Forte União bloc of clubs agreed multiple deals in principle with Record, YouTube and Amazon.
EXCLUSIVE: Amazon set for five-year Brasileirão domestic deal
SportBusiness understands that Amazon Prime Video will soon finalise a deal to exclusively show one match per week – a home fixture of a club belonging to the Liga Forte Uniao bloc – over five years, from 2025 to 2029.
Liga Forte União set for domestic deal with Record
Liga Forte União is on the verge of striking its first media rights deal for the new era of Brazilian football from 2025, as the 31-club collective nears an agreement with free-to-air broadcaster Record.
SBT pulls LFU rights bid ahead of likely defeat
Commercial broadcaster SBT is out of the running for domestic rights to Brazilian football's Liga Forte União (LFU), after learning its R$2.6bn (€425m/$460m) bid would be rejected.
Brazilian football outlier Corinthians edging towards LFU bloc
Brazilian football giants Corinthians is said to be closing in on an agreement to join the Liga Forte União (LFU) collective, in what would represent a major financial blow to the rival Libra body.
Divided Brasileirão plays into Globo’s hands as big clubs earn less
The dream of a unified, centralised Brasileirão will have to wait until 2030 at the earliest as years of public pettiness between clubs, meetings about meetings and arguments over small amounts of money have resulted in another resounding victory for Brazil’s biggest media group, Globo.
Brazil’s biggest clubs restrict rivals’ payout in Globo deal
A broadcast rights deal between Brazil's biggest football clubs and Globo is reported to contain clauses that limit the amount the broadcaster can pay for the rights of other clubs - a stipulation that would preserve the financial status quo in Brazilian football.