Liga Forte União (LFU)

Brazil’s top-tier Série A has moved closer to the R$2bn-per-year mark in guaranteed media rights earnings from 2025, after the Liga Forte União bloc of clubs agreed multiple deals in principle with Record, YouTube and Amazon. 

SportBusiness understands that Amazon Prime Video will soon finalise a deal to exclusively show one match per week – a home fixture of a club belonging to the Liga Forte Uniao bloc – over five years, from 2025 to 2029.

Liga Forte União is on the verge of striking its first media rights deal for the new era of Brazilian football from 2025, as the 31-club collective nears an agreement with free-to-air broadcaster Record.

Commercial broadcaster SBT is out of the running for domestic rights to Brazilian football's Liga Forte União (LFU), after learning its R$2.6bn (€425m/$460m) bid would be rejected.

Brazilian football giants Corinthians is said to be closing in on an agreement to join the Liga Forte União (LFU) collective, in what would represent a major financial blow to the rival Libra body.

The dream of a unified, centralised Brasileirão will have to wait until 2030 at the earliest as years of public pettiness between clubs, meetings about meetings and arguments over small amounts of money have resulted in another resounding victory for Brazil’s biggest media group, Globo.

A broadcast rights deal between Brazil's biggest football clubs and Globo is reported to contain clauses that limit the amount the broadcaster can pay for the rights of other clubs - a stipulation that would preserve the financial status quo in Brazilian football.