Marketing & Media Solutions (MMS)
New World TV, MMS, SportyTV: new players shaking up African rights market
In the last three to four years, the sports media industry in sub-Saharan Africa has seen an influx of new players who are challenging established operators and entrenched myths about how business works in the region.
MMS, PC Plus Group to sell World Athletics rights in sub-Saharan Africa
The Marketing & Media Solutions agency and PC Plus Group have secured media rights in sub-Saharan Africa for all World Athletics Series events from 2024 to 2029 in a deal with Eurovision Sport.