Athletics

Latest Features

Greek public broadcaster ERT’s determination to make athletics central to its sporting output drove the broadcaster to join the European Broadcasting Union’s pool for a host of European and World Championship events.

Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.

The value of International Association of Athletics Federations World Championships media rights in Europe has fallen for the second cycle in a row following a new deal announced this week

BeIN Media Group has lost rights to the Diamond League in its home market of the Middle East and North Africa, and a share of the rights in the US.

SFR Sport lost out to French pay-television rival Canal Plus in a fourth round of bidding for International Basketball Federation (Fiba) events this month, but added the Diamond League to its slow-growing portfolio of sports rights.

The Infront agency has agreed an exclusive three-year deal to sell international media rights to the World Athletics Indoor Tour

Pay-television broadcaster Sky Italia has agreed a rights deal for the 2021 edition of World Athletics’ Continental Tour series. Sky Italia will show all 11 Gold stages of the tour next year.
USA

NBC Sports has extended its domestic media-rights contract with World Athletics in a deal which will provide the US network exclusive multi-platform rights to elite World Athletics Series events through…

The University Athletic Association of the Philippines has announced pay-television broadcaster Cignal TV as its broadcast rights-holder until 2026

Features

Two recent media-rights deals agreed by USA Track & Field, the governing body for US athletics, continue the upturn in commercial fortunes of an organisation which nearly went bust in the 1990s.

The creation of a multi-sport European Championships from 2018 is part of an attempt to de-clutter a congested sporting schedule, and to help summer sports benefit from each other’s popularity.

Interviews with four of the federations taking part in the inaugural 2018 multi-sport European Championships about why they have signed up to the new concept.

Contracts for Diamond League rights in sub-Saharan Africa are in the process of being rewritten for the 2016 season.

John Manning, research analyst for SportBusiness Intelligence, examines live television audiences in key European markets for the evening session of this year’s IAAF World Athletics Championships.

Pan-regional sports broadcaster Eurosport took advantage of a lack of competition to secure live rights for the Diamond League athletics series in the key German and UK markets ahead of the 2015 season.

Media rights clips from April 30 to May 13

Interview with Petr Stastny, general coordinator and chief financial officer of the Diamond League, about the recent broadcast deal with Eurosport for the athletics series in the UK and Germany.

The European Broadcasting Union renewed worldwide rights to European Athletics events over four years at a steady rights fee in a deal agreed late last month.

Media rights clips From March 12 to 25

Media rights clips from February 26 to March 11

Media rights clips from January 15 to January 28

Media rights clips from November 13 to 26

Media rights clips from September 18 to October 1

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

Media rights clips from September 4 to 17

Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.

Mike Kiernan, analyst for SportBusiness Intelligence, examines television audiences in key European markets for last month’s European Athletics Championships

Media rights clips from July 24 to August 20