Athletics

Latest Features

The value of International Association of Athletics Federations World Championships media rights in Europe has fallen for the second cycle in a row following a new deal announced this week

BeIN Media Group has lost rights to the Diamond League in its home market of the Middle East and North Africa, and a share of the rights in the US.

SFR Sport lost out to French pay-television rival Canal Plus in a fourth round of bidding for International Basketball Federation (Fiba) events this month, but added the Diamond League to its slow-growing portfolio of sports rights.

Two recent media-rights deals agreed by USA Track & Field, the governing body for US athletics, continue the upturn in commercial fortunes of an organisation which nearly went bust in the 1990s.

The creation of a multi-sport European Championships from 2018 is part of an attempt to de-clutter a congested sporting schedule, and to help summer sports benefit from each other’s popularity.

OTT platform FloSports has acquired exclusive live and on-demand rights to the 2019 London Marathon across Europe, Asia, Canada and Australia

The TV Media Sport agency has acquired exclusive free-to-air rights in sub-Saharan Africa to the International Association of Athletics Federations’ (IAAF) World Athletic Series from 2019 to 2023.

Sports-streaming service FloSports has announced a deal for live and on-demand coverage of the 2019 Boston Marathon in over 40 European countries. The deal was agreed with the Boston Athletic Association
USA

New York Road Runners, organiser of the New York City Marathon, has extended its rights deals with US sports broadcaster ESPN and local partner WABC-TV

Features

Interviews with four of the federations taking part in the inaugural 2018 multi-sport European Championships about why they have signed up to the new concept.

Contracts for Diamond League rights in sub-Saharan Africa are in the process of being rewritten for the 2016 season.

John Manning, research analyst for SportBusiness Intelligence, examines live television audiences in key European markets for the evening session of this year’s IAAF World Athletics Championships.

Pan-regional sports broadcaster Eurosport took advantage of a lack of competition to secure live rights for the Diamond League athletics series in the key German and UK markets ahead of the 2015 season.

Media rights clips from April 30 to May 13

Interview with Petr Stastny, general coordinator and chief financial officer of the Diamond League, about the recent broadcast deal with Eurosport for the athletics series in the UK and Germany.

The European Broadcasting Union renewed worldwide rights to European Athletics events over four years at a steady rights fee in a deal agreed late last month.

Media rights clips From March 12 to 25

Media rights clips from February 26 to March 11

Media rights clips from January 15 to January 28

Media rights clips from November 13 to 26

Media rights clips from September 18 to October 1

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

Media rights clips from September 4 to 17

Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.