Athletics

Norwegian public-service broadcaster NRK has extended its rights agreement with the Norwegian Athletics Association (NFIF) for coverage of national athletics competitions
USA

United States-based subscription streaming platform FloSports has secured the media rights to the Virgin Money London Marathon in North America and Australia, starting this year

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race

The British Athletics Championships will not be shown on mainstream television this year after the UK public-service broadcaster the BBC reportedly decided against paying a fee for the rights

Pay-television broadcaster Sky Deutschland has sealed rights to athletics’ Diamond League in Germany and Austria, from 2021 to 2023.

UK public-service broadcaster the BBC has secured the rights to show athletics' Diamond League series live from 2021 to 2024

The TV Media Sport agency has agreed a rights deal with Kenyan media company Nation Media Group for the World Athletics U20 Championships, which will take place in Nairobi in August

L’Équipe, the French digital terrestrial channel, and start-up OTT streaming platform Sportall have acquired rights in the 2021-24 cycle to all French Athletics Federation (FFA) events and Diamond League me…

World Athletics’ annual series of meetings will return to television in Ireland for the first time in over two decades after Irish-language broadcaster TG4 agreed a rights deal with the sport’s world gov…

Boutique media-rights agency Sports Media Venture has been appointed as European media rights distributor for this month’s NN Mission Marathon, which serves as a one-off qualifying event for the Tokyo O…
USA

The Penn Relays, the oldest and largest track and field competition in the United States, has struck a five-year digital rights deal with streaming service FloSports through 2025.

Subscription streaming platform FloSports has agreed rights deals in North America and Australia to a host of leading cycling events, along with athletics and triathlon events

UK public-service broadcaster the BBC has acquired exclusive rights to the 2021 World Athletics Indoor Tour

The Infront agency has agreed an exclusive three-year deal to sell international media rights to the World Athletics Indoor Tour

Pay-television broadcaster Sky Italia has agreed a rights deal for the 2021 edition of World Athletics’ Continental Tour series. Sky Italia will show all 11 Gold stages of the tour next year.
USA

NBC Sports has extended its domestic media-rights contract with World Athletics in a deal which will provide the US network exclusive multi-platform rights to elite World Athletics Series events through…

The University Athletic Association of the Philippines has announced pay-television broadcaster Cignal TV as its broadcast rights-holder until 2026