Athletics

Live coverage of the athletics events at Munich’s multi-sports European Championships netted an average audience of 4.15 million viewers last night on ARD, the German public broadcaster.

The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…

BeIN Sports has struck a two-year deal for rights in Australia to all World Athletics events

Pay-television broadcaster Sony Pictures Network India has acquired exclusive media rights across the Indian subcontinent to the 2022 World Athletics Championships in Oregon

Claro, the Latin American telecoms operator, has secured rights to the 2022 World Athletics Championships, which will take place in Oregon, USA, from July 14 to 24
USA

The Boston Marathon will be broadcast nationally in the United States on ESPN starting in 2023 following a multiyear deal with the Boston Athletic Association (BAA)

UK public-service broadcaster the BBC has agreed a five-year extension to its long-running rights deal for the London Marathon

SporTV, the pay-television broadcaster owned by Brazilian media group Globo, has acquired rights to the 2022 season of the Diamond League athletics series

Italian public-service broadcaster Rai has secured rights to World Athletics’ top-tier Diamond League series in a three-year deal running until 2024.

Australian commercial broadcaster Seven has secured streaming rights for Athletics Australia events in a three-year deal

BeIN Sports has secured the broadcast rights to World Athletics events for the Middle East and North Africa in a two-year deal

UK public broadcaster BBC has struck a one-season deal with UK Athletics to become the broadcast partner for the latter’s major events in 2022.

World Athletics has announced that its Indoor Tour Gold series will enjoy record broadcast coverage for its 2022 season, with 22 deals having been put in place by the Infront agency

Kenyan state broadcaster KBC has agreed a rights deal for World Athletics Series events held in 2022 and 2023

The European Broadcasting Union will pay a slight increase to retain its rights to World Athletics Series events, including the World Athletics Championships, from 2024 to 2029.

The European Broadcasting Union consortium has retained broadcast rights to World Athletics Series events, including the World Athletics Championships, in a long-term agreement announced this morning

Boutique media rights agency Sports Media Venture has secured international coverage for this weekend’s Amsterdam Marathon.