Athletics
UK Athletics lays bare commercial struggles with £3.7m loss
The continued absence of a title sponsor and long-term broadcast partner has thrown a spotlight on the financial plight of UK Athletics (UKA), which was spared from bankruptcy by Nike frontloading a significant…
Ziggo locks in Diamond League rights in Netherlands to 2029
Pay-television broadcaster Ziggo Sport has announced it is to remain the home of World Athletics' top-tier Diamond League and associated series in the Netherlands for the remainder of the decade.
Eurovision Sport, European Athletics add AI-powered audio coverage
Eurovision Sport, the sports arm of the European Broadcasting Union (EBU), has claimed a first for sport on the continent by partnering with European Athletics to use artificial intelligence technology…
World Athletics Championships return to free-to-air TV in Ireland
Virgin Media, the Irish telco and commercial and pay-television broadcaster, has acquired rights to the 2023 World Athletics Championships
Infront locks up more World Athletics rights until 2029
Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal
World Athletics commences search for host broadcaster
World Athletics has launched a process to appoint a host broadcaster for the World Athletics Series events for five years, from 2025 to 2029
Warner Bros. Discovery deals with EBU and ESPN for non-exclusive World Athletics rights
Media group Warner Bros. Discovery has acquired non-exclusive rights to broadcast the 2023 World Athletics Championships in over 45 countries across Europe.
European Athletics unveils departmental re-organisation at head office
European Athletics has announced a re-organisation at its Lausanne-based head office that includes the promotion of four existing staff to director roles
NYC Marathon to gain Spanish-language feed, enhanced tech
The TCS New York City Marathon will have a domestic Spanish-language broadcast for the first time this year, as the November 6 race returns to its full capacity of 50,000 runners for the first time in…
Over 4m domestic TV viewers for Munich 2022 athletics
Live coverage of the athletics events at Munich’s multi-sports European Championships netted an average audience of 4.15 million viewers last night on ARD, the German public broadcaster.
Infront invests as Sydney Marathon joins race for WMM expansion slot
The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
BeIN strikes two-year World Athletics rights deal in Australia
BeIN Sports has struck a two-year deal for rights in Australia to all World Athletics events
Sony secures World Athletics Championships rights across Indian subcontinent
Pay-television broadcaster Sony Pictures Network India has acquired exclusive media rights across the Indian subcontinent to the 2022 World Athletics Championships in Oregon
Claro secures World Athletics Championships rights in Mexico
Claro, the Latin American telecoms operator, has secured rights to the 2022 World Athletics Championships, which will take place in Oregon, USA, from July 14 to 24
Boston Marathon to air on ESPN from 2023
The Boston Marathon will be broadcast nationally in the United States on ESPN starting in 2023 following a multiyear deal with the Boston Athletic Association (BAA)
BBC lands long-term London Marathon extension
UK public-service broadcaster the BBC has agreed a five-year extension to its long-running rights deal for the London Marathon
SporTV picks up Diamond League rights in Brazil
SporTV, the pay-television broadcaster owned by Brazilian media group Globo, has acquired rights to the 2022 season of the Diamond League athletics series
Rai secures Diamond League rights to 2024
Italian public-service broadcaster Rai has secured rights to World Athletics’ top-tier Diamond League series in a three-year deal running until 2024.