Athletics

Latest Features

The value of International Association of Athletics Federations World Championships media rights in Europe has fallen for the second cycle in a row following a new deal announced this week

BeIN Media Group has lost rights to the Diamond League in its home market of the Middle East and North Africa, and a share of the rights in the US.

SFR Sport lost out to French pay-television rival Canal Plus in a fourth round of bidding for International Basketball Federation (Fiba) events this month, but added the Diamond League to its slow-growing portfolio of sports rights.

Two recent media-rights deals agreed by USA Track & Field, the governing body for US athletics, continue the upturn in commercial fortunes of an organisation which nearly went bust in the 1990s.

The creation of a multi-sport European Championships from 2018 is part of an attempt to de-clutter a congested sporting schedule, and to help summer sports benefit from each other’s popularity.

Eliud Kipchoge’s successful attempt to run a sub-two-hour marathon has received 4.93 million views to date for the live and on-demand stream on video-sharing platform YouTube.

UK public-service broadcaster the BBC, international sports broadcaster Eurosport and US media group NBCUniversal have become the latest broadcasters to acquire rights to Eliud Kipchoge’s historic attempt t…

UK public broadcaster the BBC has taken up an option to broadcast rights in the country to the 2021 and 2023 IAAF World Athletics Championships

The IAAF World Athletics Championships’ sparse attendances and complaints over searing heats for marathon races have failed to dissuade the German television audience as viewing figures pick up in the c…

Features

Interviews with four of the federations taking part in the inaugural 2018 multi-sport European Championships about why they have signed up to the new concept.

Contracts for Diamond League rights in sub-Saharan Africa are in the process of being rewritten for the 2016 season.

John Manning, research analyst for SportBusiness Intelligence, examines live television audiences in key European markets for the evening session of this year’s IAAF World Athletics Championships.

Pan-regional sports broadcaster Eurosport took advantage of a lack of competition to secure live rights for the Diamond League athletics series in the key German and UK markets ahead of the 2015 season.

Media rights clips from April 30 to May 13

Interview with Petr Stastny, general coordinator and chief financial officer of the Diamond League, about the recent broadcast deal with Eurosport for the athletics series in the UK and Germany.

The European Broadcasting Union renewed worldwide rights to European Athletics events over four years at a steady rights fee in a deal agreed late last month.

Media rights clips From March 12 to 25

Media rights clips from February 26 to March 11

Media rights clips from January 15 to January 28

Media rights clips from November 13 to 26

Media rights clips from September 18 to October 1

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

Media rights clips from September 4 to 17

Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.

Mike Kiernan, analyst for SportBusiness Intelligence, examines television audiences in key European markets for last month’s European Athletics Championships

Media rights clips from July 24 to August 20

Media rights clips from July 10 to July 23.

Media rights clips from April 10 to April 30