Media Business Solutions (MBS)
Bundesliga’s multi-distributor approach in SSA pays off
Bundesliga International’s five new deals in sub-Saharan Africa for the upcoming season have put its total media rights income slightly above what it earned in the region last season.
Broadcaster power struggles help drive up the value of LaLiga in sub-Saharan Africa
LaLiga, the governing body of the top two tiers of Spanish football, has seen an increase in value of about 12.5 per cent after closing out its sub-Saharan African rights cycle.