National League AG
Swiss ice hockey league rights value falls in tough market conditions
The value of Swiss top-tier ice hockey league rights will fall by about 20 per cent following UPC’s new deal starting in 2022-23, however a more drastic drop was avoided by the league’s offer of increased pay-television exclusivity.
UPC retains Swiss ice hockey rights for further five years
Telecoms operator UPC has renewed domestic broadcast rights to Switzerland’s top-tier ice hockey league for a further five years.