Lagardère Sports last month secured coverage in Germany and Austria for the Kontinental Hockey League following years without a partner.
The Canadian Broadcasting Corporation has renewed its National Hockey League sublicensing deal on more favourable terms, TV Sports Markets understands.
The Kontinental Hockey League’s new international rights deal with the Lagardère Sports agency marks the beginning of a six-season plan to expand the league across Europe and restructure its revenue streams.
Interview with Sergey Dobrokhvalov, marketing and communications vice president at the Kontinental Hockey League, on the league's recent international rights deal with Lagardère Sports and the league's plans for expansion.
Pay-television broadcaster C More last week agreed the most valuable Swedish sports-rights deal in history, paying an increase of about 90 per cent to renew Swedish Hockey League rights.
The German handball league, the Handball-Bundesliga, will receive bids for its domestic media rights one week from today, TV Sports Markets understands.
Red Star Kunlun’s entry as the first Chinese team in the Kontinental Hockey League has helped the league massively increase its exposure, but is yet to have any impact on its bottom line.
The Infront Sports & Media agency will pay about double its current outlay for Champions Hockey League media and marketing rights in a bid to have greater control over the competition, TV Sports Markets understands.