Lagardère Sports last month secured coverage in Germany and Austria for the Kontinental Hockey League following years without a partner.
The Canadian Broadcasting Corporation has renewed its National Hockey League sublicensing deal on more favourable terms, TV Sports Markets understands.
The Kontinental Hockey League’s new international rights deal with the Lagardère Sports agency marks the beginning of a six-season plan to expand the league across Europe and restructure its revenue streams.
Interview with Sergey Dobrokhvalov, marketing and communications vice president at the Kontinental Hockey League, on the league's recent international rights deal with Lagardère Sports and the league's plans for expansion.
Pay-television broadcaster C More last week agreed the most valuable Swedish sports-rights deal in history, paying an increase of about 90 per cent to renew Swedish Hockey League rights.