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Bonnier boosts investment in HockeyAllsvenskan to avoid tender
Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.
Stefan Bengtsson, managing director, HockeyAllsvenskan
Interview with Stefan Bengtsson, managing director of the Swedish HockeyAllsvenskan, about the league’s new media rights deal with pay-television broadcaster C More.