Saudi Sports Company
Why the Middle East sports boom is lifting all verticals except media rights
Sports bodies around the world are grappling with the same problem: making sense of the paradox at the heart of the sports industry in the Middle East and North Africa.
International sales push Saudi Pro League towards $100m annual media rights income
The Saudi Pro League is on course to earn about $15m per season for its international media rights for the 2023-24 and 2024-25 seasons, taking its total global media rights income to about $100m per season.
Saudi Sports Company acquires Portuguese League Cup across Mena
Saudi Arabian state-controlled media group Saudi Sports Company has completed a deal for exclusive rights to broadcast the Portuguese League Cup across the Middle East and North Africa during the 2022-23…
SSC acquires Saudi Professional League rights in nine-figure deal
Saudi Sports Company (SSC), the state-controlled sports media company, has acquired domestic broadcast rights to the Saudi Professional League (SPL), Saudi Arabia’s King’s Cup and the Saudi Super Cup in a three-season agreement running from 2022-23 to 2024-25.
Brazilian league nets Mena exposure on SSC and MBC’s Shahid
Brazil’s top-tier football league is to be broadcast across the Middle East and North Africa following rights deals struck with Saudi Sports Company and MBC Group, the free-to-air broadcaster backed b…
Falling Japanese market drags down AFC global rights value
A large decrease in Japan has dragged down the global value of Asian Football Confederation media rights by at least 13 per cent in the 2021-24 cycle.
Saudi Sports Company announces NFL rights acquisition
Saudi Arabian state-owned media company Saudi Sports Company has announced its acquisition of National Football League rights.
The broadcaster has announced a three-year agreement for the rights
Saudi Sports Company acquires AFC media rights
Saudi Arabian state-owned media company Saudi Sports Company has acquired media rights for Asian Football Confederation competitions in the 2021-24 cycle