Seca (China)
CBA nears media-rights target for year one of in-house sales
The Chinese Basketball Association is close to reaching its media-rights income target of $60m (€51m) per season for the current cycle.
ITTF opts for Seca to make the most of Chinese boom
The International Table Tennis Federation awarded its rights in China to sports marketing company Seca as it believes it is the best partner to ease ITTF content into the Chinese digital market.