Soccer United Marketing (SUM)
US Soccer, SUM to end long-running commercial relationship
The United States Soccer Federation is bringing its commercial rights in-house, in turn ending a long-running relationship the Major League Soccer-controlled Soccer United Marketing that dates to 2004
SheBelieves Cup secures record international broadcast distribution
The 2021 SheBelieves Cup has gained record international broadcast distribution, including 27 countries outside of the United States.
ESPN+ adds US Open Cup to football portfolio
ESPN+, the OTT sports streaming service, has struck a deal with the US Soccer Federation for exclusive rights to the Lamar Hunt US Open Cup, the country's top club knockout competition
IMG-SUM sees opportunities in cleaned-up Copa
Distributing the commercial rights to next summer’s Copa América Centenario is a “great opportunity” for the IMG agency.
MLS back on Fox after long talks
Fox Sports Africa has restarted its coverage of Major League Soccer in sub-Saharan Africa after year-long negotiations with IMG and Soccer United Marketing.