South African Broadcast Corporation (SABC)
EXCLUSIVE: IOC in market for sub-Saharan African TV deals
The International Olympic Committee has invited media rights bids in sub-Saharan Africa and South Africa, offering broadcasters and agencies the rights over two Olympic cycles, SportBusiness understands
Bundesliga’s multi-distributor approach in SSA pays off
Bundesliga International’s five new deals in sub-Saharan Africa for the upcoming season have put its total media rights income slightly above what it earned in the region last season.