Swimming Australia
Swimming Australia brings in Sportfive to help overhaul commercial programme
Swimming Australia has appointed the Sportfive agency to an exclusive, multi-year commercial rights representation deal in a bid to increase the sport’s profile in the long build-up to the Brisbane 2032 O…
Seven to stream revamped Duel in the Pool
Seven has acquired media rights in Australia for the revamped Duel in the Pool swimming contest.
The free-to-air commercial broadcaster will show the event on streaming platform 7plus
Swimming deal expected to presage further moves by Amazon for sport in Australia
Amazon’s first sports rights acquisition in Australia left local industry insiders puzzled and expecting further moves for sports content by the tech giant.
Amazon dives into Australian rights market with swimming deal
Amazon has acquired its first live rights to an Australian sporting event in a deal between Swimming Australia and the online retail giant