Despite the addition of new events to its recent deal for Fédération Internationale de Natation (Fina) rights, the European Broadcasting Union will pay a similar fee as in its existing agreement.
The creation of a multi-sport European Championships from 2018 is part of an attempt to de-clutter a congested sporting schedule, and to help summer sports benefit from each other’s popularity.
Australian commercial broadcaster Seven will broadcast the 2015 and 2017 World Championships run by Fina, the global governing body of aquatic sports. Fina, and its marketing agent Dentsu, had failed to agree a deal covering the 2013 event in the country.
Fina, the global governing body of aquatic sports, has partnered with sports media and technology company Deltatre to launch a new OTT subscription service that will feature exclusive and comprehensive live and on-demand streaming of Fina’s most prestigious events.