TV3 Group
Euroleague Basketball carves out Lithuanian FTA rights while growing Baltic value
Euroleague Basketball has boosted the value of its rights in the Baltics by carving out free-to-air rights in the valuable Lithuanian market, in deals with media group TV3 and Lithuanian public-service broadcaster LRT.
TV3 extends Baltics rights to EuroLeague and EuroCup
Baltic media group TV3 has agreed a three-season extension to its rights deal with Euroleague Basketball