Foxtel’s Main Event channel will become the exclusive home of all pay-per-view UFC events from the start of 2024, bolstering the media group’s position as Australia’s pre-eminent sports broadcaster. P

The sharp increase in the UFC’s value was driven by two rounds of competitive bidding between CJ, Eclat and a third bidder understood to be a local agency.

The Ultimate Fighting Championship mixed martial arts organisation and Saran Media Group, the Turkey-based media entity, have signed a multi-year broadcast rights distribution deal across the Commonwealth…