Mixed Martial Arts

The value of Ultimate Fighting Championship rights has fallen in the Philippines, but local sources say the result is still a good one for the promotion and its owner, IMG, given current market dynamics

Pay-television broadcasters TSN and RDS have agreed a new multi-year extension of its media-rights deal with the UFC

African pay-television broadcaster SuperSport completed a complex negotiation with the Ultimate Fighting Championship last week, signing off on a new five-year contract. The deal is worth $1.2m (€1.1
USA

Conor McGregor's return to UFC this weekend is projected to spur a major revival of the company's fortunes.

DAZN has acquired exclusive Ultimate Fighting Championship rights in Germany and Austria, more than doubling the previous value of the rights. OTT service DAZN will pay just under $2m (€1.7

Eleven Sports has acquired exclusive rights to the Ultimate Fighting Championship in the UK and Ireland for the next three years, paying a lower minimum guarantee than its predecessor BT

DAZN, the live and on-demand streaming service owned by digital sports media specialist Perform, has bolstered its combat sports content by agreeing a multi-year rights deal with US mixed martial arts promotion Bellator.

USA

Doubling up with ESPN will earn the Ultimate Fighting Championship $300m (€258m) per year from media-rights sales from 2019 to 2023 – a good result given the absence of aggressive bidding from incumbent Fox.

Combate Americas, the mixed martial arts sports and multimedia entertainment company targeting Hispanics, has appointed media industry veteran Jacqueline Hernandez as its president.

The MP & Silva agency has agreed a media and commercial rights partnership with Way of the Dragon Sports Company, official partner of the Chinese Taipei Mixed Martial Arts Association.