American Football
Super Bowl ratings jump in NFL’s core international markets
Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
ESPN, CFP ‘agree six-year extension’ worth $7.8bn
ESPN and the College Football Playoff have agreed a six-year, $7.8bn (€7.3bn) extension as the new era of the college football postseason begins.
Super Bowl domestic audience exceeds 123m to net all-time record
Domestic Super Bowl coverage drew the most-watched broadcast in NFL history with an average audience of 123.4 million viewers across all platforms
NFL playoff ratings soar in divisional round
The National Football League has set records during its live postseason coverage across the main US networks
NFL seeks greater year-round engagement through NFL+
While maintaining its linear dominance, the NFL is increasingly focusing attention on NFL+, its direct-to-consumer streaming service which has just completed its second regular season.
NFL ‘in advanced talks’ to take ESPN stake
Disney and the National Football League have held "advanced talks" over the latter taking an equity stake in ESPN, it has been claimed
ESPN ‘in talks over six-year College Football Playoff deal’
The College Football Playoff and ESPN are in “the midst of negotiations” to renew the network as the sole rights-holder for the premier college sports event as it expands from four to 12 teams.Acc
Prime Video’s TNF coverage posts 24-per-cent season increase
Amazon Prime Video's second season as the exclusive Thursday Night Football broadcaster returned a 24-per-cent increase in total viewership in the United States compared to its inaugural season
NFL networks net bumper audiences from Christmas Day fixtures
The National Football League's (NFL) Christmas Day triple-header was a television ratings success, attracting average viewership of 28.7 million
Prime Video’s bumper NFL audience bodes well for future rights talks
Amazon Prime Video's Thursday Night Football (TNF) broadcast of the Seattle Seahawks-Dallas Cowboys NFL game on November 30 drew its best-ever audience with an average of 15.26 million viewers
NFL Game Pass lands on Primetime Channels in UK, Germany following DAZN deal
The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant
NFL Sunday Ticket suffers first issues of YouTube era
Technical difficulties plagued YouTube's coverage of NFL Sunday Ticket, the National Football League's out-of-market streaming service, just two months into its multi-billion dollar, long-term deal
NFL expands data deal with Genius Sports for streaming service
Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts
IMG reprises role as NFL rights sales agent in European, Asian markets
IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.T
Genius unites in-play betting, data visualisations in NFL video streams
Genius Sports is to leverage its landmark betting video and data rights contract with the National Football League by launching streams that allow customers to place bets within a live video player and…
NFL posts highest opening ratings since 2016
The National Football League's viewership in the United States continues to have a strong start to the new season, recording its highest ratings across the first two weeks since 2016 with an average of…
NFL opening weekend, college football score major US viewership
The return of the National Football League, combined with a strong slate of college games, drew major audiences across US television, including a record for Monday Night Football on ESPN
NFL sorts Sunday Ticket spat in US territories, wagering set to soar in new season
Pay-television operator DirecTV is to continue offering the out-of-market streaming service NFL Sunday Ticket in the United States territories of Puerto Rico and US Virgin Islands, despite having lost…