American Football

Media rights clips from February 26 to March 11

Interview with Daniel Cohen, senior vice president, the Americas, at MP & Silva on the agency’s new NFL deal.

The MP & Silva agency has agreed a deal to market the NFL American football league’s media rights across 42 European territories.

Canadian telecommunications company Bell Media has launched an appeal against the decision of the country’s media regulator to ban the substitution of Canadian advertising over US advertising during major sporting events such as the NFL American football league’s Super Bowl.

Mike Kiernan, analyst for SportBusiness Intelligence, looks at television audiences for Super Bowl XLIX

The NBC network’s live coverage of the New England Patriots’ victory over the Seattle Seahawks in the NFL Super Bowl American football championship game on Sunday generated the largest US television audience ever recorded.

The CBS network’s renewal of its deal with the US National Football League for its Thursday Night Football package underlines the incredible power of the league in the US television market.

Media rights clips from January 15 to January 28

The NFL American football league has launched an in-stadium app providing video content for fans attending its Super Bowl showpiece game in Phoenix on Sunday.

American football league the NFL has signed a partnership with YouTube creating an official channel for the organisation on the video-sharing platform.

BT Sport and sports broadcaster ESPN have signed a seven-year agreement to expand the range of ESPN content available on the platforms of the UK pay-television broadcaster.

US media company NBCUniversal will provide 11 consecutive hours of live streaming content free of charge for Super Bowl XLIX on February 1, as it seeks to use the huge audiences associated with the finale to the NFL American football season to raise awareness of its online viewing platforms.

The NFL American football league has extended a rights deal for the Thursday Night Football package with the CBS network in the US.

Media rights clips from December 11 to January 14.

US pay-television broadcaster CBS Sports Network has agreed a five-year rights extension with the Army Athletic Association for the body’s college American football games.

US sports broadcaster ESPN has reported record cable television audience and rating figures for its broadcast of Monday’s inaugural College Football Playoff National Championship game.