Athletics

The revamped Golden League athletics series has still to win television coverage in two of Europe’s top five television markets.

EBU broadcasters believe that fee expectations of rights-holders are unrealistic

Athletics: The Dentsu agency, acting on behalf of the International Association of Athletics Federations, brokered three-year deals with broadcasters in China, Korea and New Zealand covering the 2007 and…

The International Association of Athletics Federations is considering an overhaul of the Golden League series

Tennis: Pan-European cable and satellite broadcaster Eurosport extended its deal for coverage of the Australian Open for a further four years, from 2008 to 2011. Eurosport will also be the distribution agent for the media rights across Europe. The rights were previously held by the European Broadcasting Union, the umbrella group representing the region’s public-service broadcasters.

UK broadcasters experience a mixed 2005 for television-sport viewing.

Pan-European broadcaster acquires content specifically for the region for the first time.

Television rights deals with incumbent partners ABC/ESPN and TNT likely to be the most valuable of the year.

Television audiences for the UK’s traditional sporting showpieces fall in 2006, according to TV Sports Markets survey.